From User Experience to Design–driven Business Innovation
Sander Crombach, an award-winning UX expert, named by Adobe as one of the most inspiring UX designers on Instagram worldwide, will take you on a journey to learn how to create digital products, convince stakeholders, and digitally transform entire organizations.
Sander Crombach is a Dutch senior UX / product designer, award-winner, and digital strategist. He has worked for brands like Zalando, T-Mobile, Commune Hotels & Resorts, and the University of Amsterdam. According to Adobe, he is one of the top UX designers worldwide to follow on Instagram for inspiration because of his valuable content contribution to the design community.
About this Master Workshop
In this master workshop, you will have the opportunity to learn more about what design-driven business innovation is and how it can create value for you and your organization. Sander will share with you his cutting-edge knowledge and valuable insights gathered over the past 12 years while working with different in-house teams for a wide range of companies, startups, and non-profit organizations worldwide. UX is not just about designing wireframes – it's a way to transform how organizations work.
Sander will demonstrate how to set-up a user-centric software development process and how you, as a UX designer, can expand and take control over the entire process of creating digital products by using the design thinking methodology. Real-life examples and case studies will drive the workshop. You will learn how to involve end-users in the process of creating digital products, convince stakeholders, and eventually, digitally transform entire organizations.
All participants will receive a Certificate of Participation signed by the instructor.
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